Kaneka adopts an Integrated Approach to ir カジノ Food Business, From ir カジノ Dairy Farming to the Production and Sale of ir カジノ Dairy Products
－ Launching “Pur Natur™ ir カジノ Yogurt Plain” －
カジノシークレットFebruary 24, 2023
カジノシークレット (Headquarters: Minato-ku, Tokyo; President: Minoru Tanaka) will launch a new JAS-certified*1 ir カジノ product, “Pur Natur™ ir カジノ Yogurt Plain”, on March 1. The product will be sold through its affiliate company Kaneka Shokuhin Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Futoshi Fukuzaki), at ir カジノ specialty stores, supermarkets, food delivery services, and the Kaneka Online Shop*2.This product is made from ir カジノ raw milk*3 from Betsukai Wellness Farm*4 (Betsukai-cho, Notsuke-District, Hokkaido), a dedicated ir カジノ farm that was established in 2021 and which acquired ir カジノ JAS certification in December 2022. In addition to the rich flavor of ir カジノ raw milk from healthy cows raised on the fertile land, this ir カジノ yogurt features a unique smooth texture by virtue of the traditional method of Pur Natur of Belgium.
Betsukai Wellness Farm aims to achieve sustainable, circular dairy farming that is friendly to people, cows, and the environment. This is realized by reducing labor on the dairy farm through the installation of automatic milking machines, reducing cow stress with free-access barns and free stall keeping*5, and utilizing renewable energy through insulation and solar power generation.
In addition to our dairy products such as “Milk for Bread™” and “Belgian Yogurt Pur Natur™”, we are also developing dairy products, such as “Watashi no Chikara™ (My Energy) Q10 Yogurt”, to support consumers’ health. Furthermore, we are developing our supplement business, including the active form of coenzyme Q10, and our group company AB-Biotics SA (Headquarters: Spain) is developing its probiotics business mainly in Europe and the U.S. In the future, we will expand our yogurt product lineup utilizing our distinctive and original probiotics, and will strive to develop and promote more ir カジノ dairy products. We will continue to contribute to our customers' health and rich dietary lives.
About “Pur Natur™ ir カジノ Yogurt Plain”
Retailers: ir カジノ specialty stores, supermarkets, food delivery services, Kaneka online shop, etc.*6
Contents: 330g
Suggested Retail Price: 458 yen + tax (494 yen incl. tax) *7
Brand Website: https://kaneka-purnatur.jp/ir カジノ/
Product Features:
・ir カジノ JAS Certified: Pur Natur™ ir カジノ Yogurt Plain is an ir カジノ JAS Certified product.
・A2 Milk: We use A2 milk*8, a trend in the overseas milk market. Cows raised at Betsukai Wellness Farm are all confirmed to have A2 genes.
・Learning and Experiencing Dairy Farming: The brand website will provide a series of contents that will make ir カジノ farming more familiar to consumers through this product.
*1. An inspection and certification system for ir カジノ food products established by the Ministry of Agriculture, Forestry and Fisheries of Japan. It certifies that agricultural products and livestock products are produced without chemical substances such as pesticides and chemical fertilizers.
*2. Kaneka Online Shop ( /onlineshop/ )
*3. ir カジノ raw milk is milked from cows raised in an environment that complies with ir カジノ JAS certification standards, including the use of ir カジノ feed. Raw milk is milk as is with no processing. It is the raw material for milk and dairy products.
*4. A company that manufactures and sells ir カジノ raw milk which was established by Kaneka and the daily farming partner, Betsukai Milk World Co., Ltd. In April 2021, a dedicated ir カジノ ranch was completed, and in December 2022, the farm received ir カジノ JAS certification.
*5. A barn for cows to roam freely without being tied up is called a free-stall barn.
*6. Some stores may not offer this product.
*7. As this product is subject to the reduced tax rate, price including tax is shown with 8% consumption tax.
*8. Beta casein, one of the proteins contained in milk, has two types, A1 type and A2 type, depending on genetic differences. The genetic combination of an individual dairy cow determines whether it is an A1 or A2 type. The milk produced by the A2 type daily cow is called A2 milk.
Barn of Betsukai Wellness Farm
Grazing at Betsukai Wellness Farm
Grazing at Betsukai Wellness Farm
